It’s the dream of every business owner to make more money and get as much exposure as possible. Where the aim is to increase sales, which is a sure way of increasing profits.
This, however, doesn’t come easy, and you should be ready to spend more so as to make more money. Spending more doesn’t necessarily mean spending “too much” because there are more affordable creative ways that you can apply to make good profits.
By employing the concept of promotional products, you will have taken a huge step towards making your brand more visible.
The promotional items don’t have to be expensive because even cheap items have enabled many businesses to make huge impacts towards achieving their goals.
The following is a detailed look at some of the best promotional items that you may consider for your business.
Customised hats and t-shirts are the most popular promotional apparel for business. They account for one-third of all proportional items sales, which implies they’re the most efficient brand promotional products.
They are relatively more expensive than other items, but their returns are worth the investment.
Promotional apparel creates an extremely high logo exposure because people tend to wear them around, like at the gym and during weekends.
Moreover, the logo is highly visible, and when a person wears the apparel, he or she may expose your brand to tens or even hundreds of people when walking in the street.
The number may even be higher if the t-shirts are fashionable, attractive and with the latest design trends.
Most people have calendars stuck on their office desk and the walls of their homes. On average, people look at their calendar about five times a week, and some may look at it more than twice in a day.
Consequently, having a branded calendar as your promotional item will be a perfect reminder of your brand. Try to have some beautiful photos of your services and products on the calendars so as to let people see the various items that you provide.
Calendars work best during December and January when people are preparing for or celebrating a new year.
Bags including paper bags:
Paper bags are the cheapest items that you will find on this list. They will not cost your business a lot, but this doesn’t mean they are the least effective. Your customers will appreciate your promotional bags because they are useful products.
Be sure to find a supplier who can print your logo, address, and contact and website information on your promotional bags to make them more effective. An appealing paper bag design can even outdo billboards in creating awareness of your brand.
You can even include other bags such as computer bags and backpacks which your recipients will find more useful. They may cost higher but they will last longer, and your recipients are likely to be using them on regularly.
Writing instruments such as pens:
Pens have remained popular promotional items in the market despite the growing technological advancements which have led to massive migration towards soft materials.
You will need a pen from time to time and using pens as your promotional item may do wonders. It is a functional item that a recipient will use. A pen will not cost your company a lot of money.
You can even lower the cost down by distributing your promotional pens to your loyal customers only. Label your brand on the pens and distribute them to turn them into advertisement banners.
Promotional tumblers, travel mugs and water bottles are ideal give-aways. Your recipients will use your printed coffee mugs at their home and office desk which is a great way to advertise your brand.
It is even more effective when your recipients use your logo-imprinted mugs to serve their visitors. A water bottle and travel mug will keep beverages hot and simultaneously showcase your brand to the whole world.
The secret to making your promotional drink-ware yield more results is to ensure they have eye-catching designs and made of strong material.
Electronic accessories such as phone accessories:
The continuous advancements in technology have made technology a bigger part of most people lives and created a need for more computer and phone accessories.
Business owners may use this to their advantage by offering promotional accessories to their consumers. Customised cell phone accessories like USB flash drives, Power Banks, MP3 players and phone wallets are in high demand because recipients will use them and appreciate.
If you decide to use electronic accessories as your promotional items, be sure to choose the best item for your audience. For instance, promotional triangular earphones are creative headphones that you can give to young people like college and high school students.
They will find them incredibly useful, and they are likely to have them where they go. They are sturdy, and their triangle case makes them tangle-free free and hence perfect for packing in a backpack.
Sunglasses are a fun giveaway regardless of the reason, particularly when given to the younger generation. You can have your promotional sunglasses designed to match given colours and remain attractive.
Customised sunglasses with your logo offer significant exposure of your brand because they are worn outdoors and in public.
Moreover, the recipients will view your business as health-conscious because the sunglasses will be offering real UV protection when worn on sunny days.
In addition to the above products, there are other items that you may give to your customers to enhance the exposure of your brand. Some of the items that fall in this category include fitness trackers, bright office supplies, charging adapters with more ports and Bluetooth products.
Offering promotional products is one of the most effective forms of branding your business. The items will be in constant view of your target customers which plays a great role in contributing towards their staying power as well as attracting new ones.
Remember that new buyers are likely to buy from a business they have heard or seen before. With these items, it will be easier for you to print your brand clearly and eventually turn them into a sustainable “billboard” for your brand.
The approach may seem unconventional promotion method, but it has proven to be highly effective for companies looking for out of the box methods of getting their brand known out there.
Be sure to give these walking advertisements a try today since they are a sure way of giving your business or brand a chance to be more visible.